Hilton launches Apartment Collection by Hilton with Placemakr partnership

McLEAN, VA. – Hilton announced the launch of Apartment Collection by Hilton, a new lodging category within its growing collection brand portfolio, offering furnished apartment accommodations combined with Hilton’s established service standards and operational reliability.

The new brand is scheduled to become available for booking through Hilton’s direct channels in the first half of 2026. Initial properties will launch in the United States through a partnership with Placemakr, a brand and management company specializing in flexible, short-term and extended-stay apartment accommodations across urban and suburban markets.

The introduction of Apartment Collection by Hilton builds on Hilton’s existing global inventory of approximately 10,000 apartment-style units. Through the Placemakr partnership, Hilton plans to add up to 3,000 additional units, with further growth anticipated through new franchise agreements with multi-family property owners.

Apartment Collection by Hilton is designed to serve a broad range of stay occasions, from leisure travel and group stays to extended business trips. The portfolio will include studio, one-bedroom, and up to four-bedroom fully furnished apartments featuring chef-ready kitchens, separate living areas, and on-site laundry facilities. Properties are located in central destinations, offering convenient access to key attractions and local neighborhoods.

Each property will be supported by on-site teams available 24/7 to assist guests and ensure consistent service delivery. Guests will also have access to fitness centers, while select locations may include rooftop pools, terraces, communal workspaces, and on-site dining or retail.

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“Apartment Collection by Hilton represents the next chapter in Hilton’s growth story and the ways we are evolving to meet growing guest demand for this dynamic segment of hospitality,” said Chris Nassetta, President and CEO, Hilton. “With this new brand, we are continuing to pioneer the future of the hospitality industry, giving guests even more ways to choose Hilton for every stay, backed by our service and reliability.”

Apartment Collection by Hilton will operate under Hilton’s brand standards, ensuring consistent quality across all locations and full integration into Hilton’s booking and loyalty platforms. Initial destinations expected to launch in 2026 include New York City, Washington, D.C., and Atlanta.

“After an extensive search, Hilton is proud to partner with Placemakr to introduce Hilton’s new lodging category,” said Chris Silcock, President, Global Brands and Commercial Services, Hilton.“We’ve long seen the opportunity to deliver hospitality-driven apartment stays, offering spacious accommodations, thoughtful amenities, and authentic connections to local neighborhoods.”

“Placemakr is proud to bring our deep expertise in the furnished apartment space to this innovative new brand with Hilton,” said Bao Vuong, Co-founder and President, Placemakr. “We’re thrilled for Hilton guests and Hilton Honors members to experience what we’ve built over the past decade.”

“Hilton’s industry-leading commercial engine and scale will help create even more value for our partners while accelerating our mission to maximize the value of real estate through flexibility,” added Jason Fudin, co-founder and CEO, Placemakr.

Apartment Collection by Hilton will participate in Hilton Honors, allowing members to book stays, earn and redeem points, and access member benefits through Hilton’s direct channels.

The article Hilton launches Apartment Collection by Hilton with Placemakr partnership first appeared in TravelDailyNews International.

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