Japan, Thailand, Taiwan, and South Korea Lead the Way in Intra-Asian Travel Demand for Lunar New Year – Agoda’s Mega Sale Has Unbelievable Discounts!

As the Lunar New Year approaches, travel demand is soaring in Asia, with Agoda revealing that 70% of travel searches to Japan are from within the region. The digital platform has shared its latest insights, highlighting the surge in intra-Asian travel during the festive period. Travelers from neighbouring countries are increasingly choosing popular destinations like Tokyo, Bangkok, and Osaka, seeking to celebrate the holiday in style. Agoda’s Mega Sale, offering discounts of up to 70% on hotel bookings, is set to be a game-changer, helping hotels tap into this seasonal demand.

Key Travel Trends During Lunar New Year

The Lunar New Year holiday is one of the most significant cultural moments in Asia, sparking widespread travel to family gatherings and festive events. Agoda’s search data shows a distinct pattern of intra-regional tourism, with travelers prioritising nearby destinations over long-haul flights. The data reveals the following:

70% of travel searches to Japan during the Lunar New Year period come from within Asia, particularly from China, South Korea, and Taiwan.
More than 25% of travel searches to Thailand also originate from other Asian countries, with a high volume of interest from nearby Singapore, Malaysia, and Vietnam.

These trends are opening up significant opportunities for hotels in Japan and Thailand to capture a larger slice of the festive travel pie. As regional travel becomes a preferred choice, Agoda has launched solutions like the Agoda Mega Sale to help accommodation partners connect with travellers actively searching for festive stays.

Top Destinations for Lunar New Year 2026

With increasing regional travel demand, the top destinations to look out for during the upcoming Lunar New Year include:

Tokyo, Japan – Famous for its traditional celebrations and vibrant New Year’s festivals.
Bangkok, Thailand – A bustling destination with exciting cultural events, such as the Chinese New Year celebrations in Chinatown.
Taipei, Taiwan – A city renowned for its rich traditions and iconic Lantern Festival.
Osaka, Japan – A food lover’s paradise with street markets and unique culinary experiences to offer.
Seoul, South Korea – Known for its cultural heritage and family-friendly activities during the festive period.

Agoda’s insights show that these cities are attracting the most attention, with travel searches spiking as the Lunar New Year nears. This creates an incredible opportunity for accommodation providers to align their offers with the peak booking period.

Agoda’s Mega Sale: A Strategic Move for Hotels

To help hotel partners maximize visibility during this busy travel period, Agoda is hosting a Mega Sale, offering discounts of up to 60% on bookings and flash sales providing as much as 70% off on select dates. The campaign runs from 10th to 28th February 2026, coinciding with the Lunar New Year period, and it offers hotels a way to attract high volumes of festive travellers. The three-phase campaign includes:

VIP Priority Access for Agoda VIP members from 10th to 13th February, giving them early access to the best deals.
Special Flash Sales offering up to 70% off on 17th February, giving guests a chance to grab limited-time offers.
Banners, pop-up ads, and exclusive badges to give participating hotels more exposure, allowing them to stand out in a crowded market.

These solutions are designed to help hotels adapt to real-time demand signals, adjust rates, and boost visibility when most needed. By participating in these sales events, hotels can ensure that their rooms are highly visible to millions of mobile-first users.

Why Agoda’s Mega Sale Is Crucial for Hotel Partners

The Mega Sale campaign is not just a chance for hotels to offer discounts—it is an opportunity to connect with guests at the right moment. As Asia’s top travel platform, Agoda has deep insights into the habits of modern travelers, who are increasingly using their mobile devices to make last-minute travel bookings. To make the most of this influx in demand, hoteliers can use Agoda’s platform to:

Offer flexible participation in Agoda’s Mega Sale, allowing them to create tailor-made packages and promotions.
Maximize exposure through homepage banners and campaign landing pages to reach more travelers.
Gain real-time feedback and adjust offers based on the success of various campaigns.

The key to success during this festive period lies in reacting quickly to market demand and having flexible, attractive offers that appeal to travelers. Agoda’s solutions ensure that hotel partners are always in the right place at the right time to secure bookings from eager Lunar New Year travelers.

The Future of Lunar New Year Travel in Asia

As Agoda’s insights demonstrate, intra-Asia travel is expected to continue its strong growth, particularly during the Lunar New Year period. With increasing ease of travel and regional connectivity, more people are choosing nearby destinations for their holiday travels. Agoda’s Mega Sale offers a powerful tool for hotels to capture this demand, ensuring they stay competitive in a fast-moving market.

Looking ahead, the Lunar New Year period will remain one of the most crucial travel windows in Asia, making it a prime time for hotel partners to ramp up their marketing efforts and maximise their bookings. With Agoda’s expert solutions, hotels can align their strategies with the latest consumer trends, optimizing performance and meeting the evolving needs of today’s travellers.

Maximising Hotel Performance During Lunar New Year

As the Lunar New Year draws near, Agoda’s Mega Sale campaign offers a perfect opportunity for hotels in Japan, Thailand, and other popular destinations to attract more bookings and connect with regional travellers. By taking advantage of Agoda’s targeted sales events, hotel partners can ensure they don’t miss out on the seasonal demand surge. With enhanced visibility, tailored discounts, and flexible participation options, Agoda’s Mega Sale is a game-changer for accommodation providers looking to capitalize on the rising interest in intra-Asian travel.

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