Peachtree Group appoints Bill Deutsch as Senior Vice President of Equipment Finance

ATLANTA – Peachtree Group has announced the appointment of Bill Deutsch as Senior Vice President within its Equipment Finance division. In his new role, Deutsch will support the scaling of originations and the development of strategic relationships as the platform continues its national expansion.

Bill Deutsch brings more than 30 years of experience in equipment finance, with a career spanning originations, portfolio management and executive leadership. Over the course of his career, he has originated more than $5 billion in equipment finance transactions.

“Bill has had a distinguished career, most recently as co-founder and managing partner of ARC Equipment, and we are fortunate to have him on our team as we grow out our platform,” said Brian Shaughnessy, President and Principal of Peachtree Group’s Equipment Finance division. “He complements and adds tremendously to our executive team. His experience, relationships and approach to building long-term partnerships will play a major role in how we expand our reach and deliver fast and flexible capital to businesses nationwide.”

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As founder of ARC Equipment, Bill Deutsch built a national platform providing equipment investment and finance solutions to both investment-grade and privately held companies. The platform connected end users, vendors and finance partners through a streamlined model designed to source and structure opportunities at scale.

Earlier in his career, Deutsch served as President of BankFinancial’s equipment finance subsidiary, where he oversaw day-to-day operations for a platform with assets exceeding $500 million.

Deutsch holds a Master of Business Administration from Lake Forest College and a Bachelor of Business Administration in finance from the University of Iowa.

In October 2025, Peachtree Group launched its Equipment Finance division, expanding its credit platform and strengthening its ability to provide flexible equipment lease financing across multiple sectors, including commercial real estate and hospitality. The division is led by Brian Shaughnessy and Roger Johnson, who together bring more than 60 years of experience in equipment finance, specialty finance and portfolio acquisitions.

The article Peachtree Group appoints Bill Deutsch as Senior Vice President of Equipment Finance first appeared in TravelDailyNews International.

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