The Ritz-Carlton, Amelia Island’s Greg Cook Named Chairman of Florida Restaurant & Lodging Association in Key Industry Role, New Update

Greg Cook, the General Manager of The Ritz-Carlton, Amelia Island, has been named the Chairman of the Board for the Florida Restaurant & Lodging Association (FRLA), a pivotal role within Florida’s thriving hospitality industry. This announcement comes as the FRLA celebrates its 80th year of advocating for Florida’s $112 billion hospitality sector, which supports two million employees across the state.

As the Chairman, Greg Cook will lead the FRLA’s 2026 Board of Directors Executive Committee. His appointment is a testament to his extensive career in hospitality and his commitment to advancing Florida’s tourism and hospitality industries. With more than 40 years of experience, Cook’s leadership will play a crucial role in shaping policies that will protect, educate and promote the state’s hospitality sector in the coming years.

A Distinguished Career in Hospitality

Greg Cook’s career in hospitality spans over four decades, with a proven track record in luxury hotel operations and leadership roles. Having started in guest-facing positions, Cook quickly rose through the ranks, gaining invaluable experience at some of Florida’s most renowned luxury hotels. Before joining The Ritz-Carlton, Amelia Island in 2020, he held General Manager positions at Eden Roc Miami and The Ritz-Carlton, Fort Lauderdale. During his time in these roles, Cook successfully spearheaded award-winning culinary concepts and managed transformative renovation projects.

At The Ritz-Carlton, Amelia Island, Cook has overseen several multimillion-dollar property renovations, including a complete guest room refresh, a revitalized spa and the introduction of a Wellness Center and Nature Center. The resort also added enhanced Ritz Kids programming and recently completed the renovation of its signature fine dining restaurant, Salt. Under Cook’s leadership, the resort has achieved remarkable success, including a 41% increase in revenue and a 44% increase in GOP. In 2022, it was honored as Marriott International’s Luxury Resort of the Year for North America, one of the highest accolades the company offers.

Championing Florida’s Hospitality Future

In his role as Chairman of the FRLA, Cook will work alongside other industry leaders to advocate for policies that foster growth and innovation within Florida’s hospitality sector. His leadership comes at a crucial time as the state continues to lead as a top tourism destination. Cook is passionate about creating a future where Florida’s hospitality industry thrives, empowering its workforce and inspiring the next generation of leaders.

One of Cook’s key priorities as FRLA Chairman will be to ensure that policies are in place to protect Florida’s hospitality workforce, while also promoting education and workforce development. His experience with The Ritz-Carlton, Amelia Island’s workforce programs, such as the resort’s educational initiatives and local community engagement efforts, will inform his leadership at the state level.

A Commitment to Community and Environmental Impact

In addition to his focus on business growth, Greg Cook is deeply committed to environmental sustainability and community engagement. At The Ritz-Carlton, Amelia Island, Cook has championed initiatives such as the resort’s dolphin research program, which combines conservation efforts with guest education. Under his leadership, the resort has earned accolades such as the Ritz-Carlton Community Footprint Property of the Year for 2025, highlighting Cook’s dedication to both environmental and community stewardship.

As Chairman of the FRLA, Cook plans to expand on these efforts, helping to shape the future of Florida’s hospitality industry with a focus on sustainability, community impact, leadership development and ensuring the sector’s resilience in a post-pandemic world. His vision will be instrumental in driving the state’s tourism forward while addressing evolving challenges and opportunities in the hospitality landscape.

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