Hertz-Uber Alliance Expands into Autonomous Fleet Operations

Hertz and Uber Partner to Power Autonomous Robotaxi and Driver-Led Fleet Operations overview

Hertz launches affiliate Oro Mobility as part of its strategy to expand into new mobility vectors, announcing Uber as its first major partner and extending the companies’ long–standing rideshare rental partnership.

Important details from the source

• Hertz launches affiliate Oro Mobility as part of its strategy to expand into new mobility vectors, announcing Uber as its first major partner and extending the companies’ long–standing rideshare rental partnership.
• ESTERO and SAN FRANCISCO – April 30, 2026 – Hertz Global Holdings, Inc.’s (NASDAQ: HTZ) affiliated operating company, Oro Mobility, and Uber Technologies, Inc.
• (NYSE: UBER) today announced two strategic fleet partnerships, accelerating Hertz’s growth into new mobility vectors and advancing Uber’s autonomous robotaxi and driver-led strategic fleet services.
• As one of the world’s largest vehicle fleet operators, Hertz established Oro Mobility (Oro) to provide integrated fleet management solutions across a range of mobility segments.
• As the industry transitions from personally owned vehicles to commercially operated driver-led and autonomous fleets, Oro aims to fill a critical orchestration and operations gap.
• Backed by Hertz’s core strengths in fleet and facility management, large-scale logistics, and vehicle maintenance, Oro is designed to manage and service fleets reliably, efficiently, and at scale.
• Through its partnerships with Uber, Oro will deliver scalable operational and maintenance services across both autonomous and driver‑led operations in key U.S.
• markets, reflecting the breadth of the companies’ collaboration across multiple mobility models.
• Oro will support Uber’s autonomous robotaxi program of Lucid vehicles equipped with Nuro AV technology, providing day-to-day vehicle asset management, including charging, maintenance, repairs, cleaning, and depot staffing.
• Services are expected to launch in the San Francisco Bay Area later this year, as Hertz and Uber explore expansion opportunities in 2027.

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