Golden Retrievers' Gathering in Golden, Colo. Celebrates Major Sponsorship Boost

Thousands of Golden Retrievers to Gather in Golden, Colo. for Goldens in Golden, February 7, 2026 overview

Hertz Gold Squad joins as first-ever presenting sponsor; beloved event to debut dog-friendly shuttles, new programming, and major enhancements

Important details from the source

• Hertz Gold Squad joins as first-ever presenting sponsor; beloved event to debut dog-friendly shuttles, new programming, and major enhancements.
• 2, 2026 – Goldens in Golden, the world’s largest unofficial gathering of Golden Retrievers – arguably the happiest day of the year – returns to Golden, Colorado on Saturday, February 7, 2026, from 9 a.m.
• In response to the event’s continued growth and popularity, 2026 brings the most significant slate of improvements to date, designed to enhance comfort, mitigate traffic, and improve crowd flow.
• Enhancements are in large part made possible by the addition of event sponsors, including Hertz, one of the world’s largest rental car companies, as the first‑ever presenting sponsor.
• “Goldens in Golden is a signature winter event that highlights the City of Golden, local businesses, and community pride,” said Meredith Ritchie, City of Golden engagement & communications director.
• “This year’s expanded footprint, shuttles, and added programming are designed to make the day even more enjoyable and comfortable for everyone—dogs, families, and our community.
• Since the first event in 2019, Goldens in Golden has grown remarkably fast, and we’re honored it’s become such a meaningful tradition for so many people and pups in our city and from around the country.”.
• Hertz Brings the Gold Squad and New On‑Site Experiences.
• As the event’s first official presenting sponsor, Hertz is helping support several enhancements to elevate comfort, convenience, and fun for both dogs and their humans – while preserving the hometown spirit that Goldens in Golden is known for.
• Hertz is bringing its elite team of highly trained Golden Retrievers to delight attendees throughout the event.

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