Gen.Voyage! Reveals Insights on Intergenerational Travel in Asia Pacific

Booking.com’s New Gen.Voyage! Research Explores the Intriguing World of Intergenerational Travel in Asia Pacific overview

SINGAPORE, 16 SEPTEMBER, 2024 - Today, Booking.com unveiled its Gen.Voyage! research on intergenerational travel in Asia Pacific (APAC) showcasing insights garnered from over 8,000 travellers across 11 markets and territories in the region. The research, the first of its kind in APAC, examines the prevalence of intergenerational travel where grandparents, parents, children and other extended family members travel together for leisure.

Important details from the source

• SINGAPORE, 16 SEPTEMBER, 2024 - Today, Booking.com unveiled its Gen.Voyage!
• research on intergenerational travel in Asia Pacific (APAC) showcasing insights garnered from over 8,000 travellers across 11 markets and territories in the region.
• The research, the first of its kind in APAC, examines the prevalence of intergenerational travel where grandparents, parents, children and other extended family members travel together for leisure.
• In APAC, multigenerational households are 43% more common than the global average.
• This cultural emphasis on extended family living significantly influences how families approach travel as well, with shared family values and close-knit relationships shaping their vacation choices.
• Booking.com conducted this research to better understand how family dynamics across generations could influence travel behaviour and decision making, offering fresh insights into a travel approach that is particularly relevant in this region.
• Intergenerational travel brings families closer together, with 47% of travellers highlighting the joy of bonding and creating lasting memories with loved ones; while 39% value reconnecting with family they don’t often meet.
• 27% enjoy learning from different generational perspectives, and 26% cherish watching their children learn from different familial role models.
• This trend varies regionally: In New Zealand, travellers most focus on reconnecting with distant family members, while in India, the emphasis is on passing down traditions and cultural heritage.
• In Vietnam, families particularly appreciate the support with childcare and the chance for children to learn from role models beyond their parents.

What this means for readers

Booking.com’s New Gen.Voyage! Research Explores the Intriguing World of Intergenerational Travel in Asia Pacific helps readers understand the topic in context, identify the most important points, and decide whether the subject deserves deeper research.

Frequently asked questions

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Conclusion

Booking.com’s New Gen.Voyage! Research Explores the Intriguing World of Intergenerational Travel in Asia Pacific provides source-based editorial context for readers who want a quick, structured understanding of the topic before continuing their research.