Pride Amsterdam Canal ‘SWEET’ Weekend Experience

Booking.com Announces the Pride Amsterdam Canal ‘SWEET’ Weekend overview

AMSTERDAM, 27 July 2022 - In celebration of Pride Amsterdam and its famous floating Canal Parade, Booking.com is introducing the Pride Amsterdam Canal ‘SWEET’ Weekend. With a mission to make it easier for everyone to experience the world, no matter who they love or how they identify, and as General Sponsor of Pride Amsterdam, Booking.com is offering one lucky pair an unforgettable Canal Parade experience during the closing weekend of Pride Amsterdam from 4 to 6 August. The bookable two-night stay will be in the SWEETS hotel ‘Amstelschutsluis’ bridge house, located right in the middle of the Amstel river and in the heart of the weekend’s celebrations. In honor of Pride Amsterdam, the bridge house will be styled with a selection of portraits showcasing a range of famous faces from across the community, all taken by LGBTQ+ photographer Cyriel Jacobs, founder of Stunnin, the Netherlands’ first drag magazine.

Important details from the source

• AMSTERDAM, 27 July 2022 - In celebration of Pride Amsterdam and its famous floating Canal Parade, Booking.com is introducing the Pride Amsterdam Canal ‘SWEET’ Weekend.
• The bookable two-night stay will be in the SWEETS hotel ‘Amstelschutsluis’ bridge house, located right in the middle of the Amstel river and in the heart of the weekend’s celebrations.
• In honor of Pride Amsterdam, the bridge house will be styled with a selection of portraits showcasing a range of famous faces from across the community, all taken by LGBTQ+ photographer Cyriel Jacobs, founder of Stunnin, the Netherlands’ first drag magazine.
• Once all the glitz and glam is applied, the guests will have an exclusive personal photoshoot with Cyriel Jacobs, with the Amstel river as the backdrop, to capture this once-in-a-lifetime experience.
• Day two begins with breakfast in bed and canal views, and then it’s off to the VIP viewing deck just across the water, the best spot in Amsterdam to take in all of the sights and sounds of the city’s colorful Canal Parade.
• As part of Booking.com’s mission to make it easier for everyone to experience the world, the company launched its Travel Proud program in 2021.
• The program is available globally in English, Italian, French, Spanish, Brazilian Portuguese and German, with training sessions available in all languages at least once a week.
• There are now over 35,000 certified properties globally on Booking.com, including more than 570 in the Netherlands, with welcoming Travel Proud stays available in 122 countries and territories and over 9,000 cities.
• Arjan Dijk, CMO and Senior Vice President at Booking.com: “As a gay man, Pride Amsterdam is a moment that’s close to my heart and an opportunity for us across our rainbow communities to celebrate the progress we’ve made together.
• I’m also very conscious of the work that still needs to be done to create acceptance and equality for LGBTQ+ people everywhere, and this is something we seek to raise even more awareness for, including through our ongoing partnership with COC Nederland, among others.

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