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Insight
Embrace Your Travel Alter-Ego with Booking.com
NEW YORK – FEBRUARY 2, 2024 – Booking.com, the global leader in connecting travelers with the widest choice of incredible places to stay, is launching a new ad campaign to show that you can “book whoever you want to be” on vacation. The campaign, featuring award-winning American actor, producer and
Insight
European Accommodation Trends 2026
Today, European tech and travel leader Booking.com released the sixth edition of its annual Accommodation Barometer, exploring the outlook, opportunities and challenges that are front of mind for accommodation professionals across Europe.
Insight
Exploring Rome's Historical Heart
Rome's Town Centre is an editorial travel topic prepared from structured source content for practical discovery and planning.
Insight
Global AI Sentiment Report Reveals Travel Tech Trends
AMSTERDAM, 23 JULY 2025 – Today, Booking.com released The Global AI Sentiment Report, drawing on insights from over 37,000 consumers across 33 markets to explore how people are using, trusting, and responding to AI in everyday life and travel. As both the public and private sectors accelerate invest
Insight
Global Travelers Struggle with Sustainable Choices
AMSTERDAM, 22 APRIL 2024 – Today, Booking.com releases new research, with insights gathered from more than 31,000 travelers across 34 countries and territories, exploring the latest consumer attitudes, priorities and influences related to sustainable travel. While the annual research reveals a conti
Insight
LGBTQ+ Business Travelers' Challenges Unveiled
With the global business travel market projected to reach $2.4 trillion by 2031*, new Booking.com research highlights a gap between growing business travel demand and LGBTQ+ traveler confidence.
Insight
LGBTQ+ Travel Challenges and Strategies
AMSTERDAM, 11 JUNE 2024 - Building on its mission to make it easier for everyone to experience the world, Booking.com’s latest LGBTQ+ travel research reveals that travelers continue to face significant challenges. More than half (59%) of LGBTQ+ travelers have experienced discrimination when travelin
Insight
LGBTQ+ Travel Trends: Caution & Confidence in 2023
AMSTERDAM, 1 JUNE 2023: With a mission to make it easier for everyone to experience the world, regardless of who they love or how they identify, Booking.com’s most extensive LGBTQ+ travel research to date spotlights the steady progress, as well as the recent setbacks, for these communities when it c
Insight
LGBTQ+ Travelers Who Hide Their Identity: Insights from Booking.com
Today Booking.com released its latest Travel Proud Research Report, the company’s most expansive and cross-cutting survey to date, focused exclusively on the attitudes, actions and perceptions of LGBTQ+ travelers. With insights from 13,300 LGBTQ+ travelers across 19 countries, the research highlight
Insight
Mariah Carey’s Beverly Hills Vacation Rental: A Star-Studded Summer Escape
NEW YORK, June 12, 2023 – Looking to travel like a star this summer? Booking.com and beloved musical icon, singer and songwriter Mariah Carey are offering travelers a once-in-a-lifetime opportunity to vacation just like Mimi this summer, with a special overnight trip package at her favorite Beverly