Insight Embrace Your Travel Alter-Ego with Booking.com NEW YORK – FEBRUARY 2, 2024 – Booking.com, the global leader in connecting travelers with the widest choice of incredible places to stay, is launching a new ad campaign to show that you can “book whoever you want to be” on vacation. The campaign, featuring award-winning American actor, producer and
Insight Essential European Driving Rules for American Travelers Planning a European road trip? Learn essential driving rules for U.S. travelers, from speed limits to IDP requirements. Stay safe & avoid fines.
Insight European Accommodation Outlook: Confidence vs Skill Gaps AMSTERDAM, 2 July 2025 — Today, Booking.com, released the fifth edition of its European Accommodation Barometer, featuring insights from 1,160 travel accommodation executives across Europe on the current outlook, opportunities and challenges facing the industry.
Insight European Accommodation Trends 2026 Today, European tech and travel leader Booking.com released the sixth edition of its annual Accommodation Barometer, exploring the outlook, opportunities and challenges that are front of mind for accommodation professionals across Europe.
Insight European Hoteliers Rejoice: Highest Economic Optimism in Years AMSTERDAM, 22 MAY 2024 – Buoyed by continued industry resilience, European hoteliers and holiday rental operators have expressed the highest level of economic optimism since 2022 in the latest edition of the European Accommodation Barometer.
Insight European Travel Trends: Cautious Optimism in 2023 Business sentiment among European hoteliers and holiday rental operators remains strong as occupancy levels and prices have continued their increase over the past 12 months, with almost half (46%) anticipating that 2023 will be the year of highest revenue yet.
Insight Europe’s Best Christmas Markets to Explore Europe hosts a huge number of Christmas markets and festive events each year. Some take place in mountain scenery, accompanied by powder-white snow, while others are held beneath festively decorated palm trees. No matter the climate, a Christmas market is the perfect opportunity to taste local speci
Insight Experience Hollywood-Styled Route 66 Road Trip NEW YORK, May 4, 2026 – Start the engine. Cue the playlist. Booking.com, the Official Travel Partner of the Route 66 Centennial, is offering a road trip experience this spring that puts travelers behind the wheel of a movie-inspired classic car. This once-in-a-lifetime opportunity arrives as road tr
Insight Global AI Sentiment Report Reveals Travel Tech Trends AMSTERDAM, 23 JULY 2025 – Today, Booking.com released The Global AI Sentiment Report, drawing on insights from over 37,000 consumers across 33 markets to explore how people are using, trusting, and responding to AI in everyday life and travel. As both the public and private sectors accelerate invest
Insight Nature's Wonders: Unforgettable Global Events Amid the constant hum of modern life, travelers around the globe are increasingly seeking meaningful ways to reconnect with the wonder and beauty of nature. In fact, 43%* of travelers say they would travel specifically to feel closer to the natural world. From awe-inspiring wildlife spectacles to br
Insight Neurodivergent Travel: Insights and Must-Haves AMSTERDAM, 17 March 2025 - Building on its mission to make travel easier for everyone, Booking.com’s latest research* highlights the challenges neurodivergent travelers face and the opportunity for the industry to work together to create a more seamless and accessible experience.According to Neurodi
Insight Post-Ski Adventures with Olympic Skier Travis Ganong Post-ski retreat at COMO Alpina Dolomites, former professional ski racer, Travis Ganong, talks about the ups and downs of an 18-year career as a ski racer, his emerging passion for back-country adventures, and the best way to re to relax after a long day on the slopes.
