Insight Nature's Wonders: Unforgettable Global Events Amid the constant hum of modern life, travelers around the globe are increasingly seeking meaningful ways to reconnect with the wonder and beauty of nature. In fact, 43%* of travelers say they would travel specifically to feel closer to the natural world. From awe-inspiring wildlife spectacles to br
Insight Neurodivergent Travel: Insights and Must-Haves AMSTERDAM, 17 March 2025 - Building on its mission to make travel easier for everyone, Booking.com’s latest research* highlights the challenges neurodivergent travelers face and the opportunity for the industry to work together to create a more seamless and accessible experience.According to Neurodi
Insight Rewriting Travel Rules in 2025: Deepen Connections, Break Conventions AMSTERDAM, 16 OCTOBER 2024 - Change is accelerating on multiple fronts. From global elections, rapid AI advancements, and increased costs of living (to name a few), it’s no surprise that people find themselves fatigued, needing to withdraw, pick a side or simply disconnect. Yet, in the face of risin
Insight Summer 2024 Family Travel Trends: Where to Go and What to Do As the days grow longer and grey dreary days fade into the distance, families are planning ahead and dusting off their suitcases in preparation for the great summer getaway. Leading digital travel platform Booking.com, driven by its mission to make it easier for everyone to experience the world, rep
Insight Sustainable Travel Paradox: What Generations Really Do AMSTERDAM, 20 APRIL 2026 - Today Booking.com released its 11th annual research report into consumer attitudes and understanding of the social and environmental impact of travel. With insights from 32,500 travelers across 35 markets globally, this year’s research highlights a generational paradox. Wh
Insight Top Travel Destinations for Summer 2025 Revealed AMSTERDAM, 21 MAY 2025 - Travel remains a constant on people's minds, and as the seasons shift toward summer, enthusiasm for exploration endures—even amidst macroeconomic uncertainties. New data from leading digital travel platform Booking.com reveals that this summer is shaping up to be a season of
Insight Travel in 2024: Embrace Your Best Self on Vacation AMSTERDAM, 18 OCTOBER 2023 – As 2023 enters its final months and 2024 optimistically appears on the horizon, numbness and detachment loom as a result of the perma-crisis, including increased cost-of-living and climate change concerns. People around the world have emotionally checked out of the news
Insight Travel in 2026: Embrace Your Unique Journey AMSTERDAM, 15 OCTOBER 2025 - Travel has always been personal, but in 2026 it will move far beyond one-size-fits-all itineraries. In 2026, travelers will reject conventions and lean into passions that feel distinctive and truly their own. From adrenaline-fueled compatibility tests to mystical detours
Insight Travel Responsibly: How Global Awareness Affects Destinations AMSTERDAM, 22 APRIL 2025 – Today Booking.com released the 10th edition of its annual research exploring consumer attitudes and intentions with regards to the social and ecological impact of travel. With insights from 32,000 travelers in 34 countries, and amid growing discussion of the impact of tour
Insight Unlock Secret Staycations Near You This September While the Southern Hemisphere transitions into the warmth of early summer and the Northern Hemisphere edges into the crisp tones of autumn, September can be the perfect time of year to get away, if only for a couple of days. Smart travelers are bypassing logistics-heavy itineraries in favor of effor
Insight Unlock Unbeatable Savings: Booking.com’s Black Friday Deals Travel is top of mind for 2026, and Booking.com is making it easier than ever to turn those travel dreams into reality. Marking its most extensive Black Friday event to date, travelers can unlock unbeatable savings across six travel categories: accommodations, car rentals, attractions, airport trans
Insight Volcanic Skincare Retreats: A Beauty Bucket List From skincare rituals to restorative escapes, beauty and wellbeing are becoming a major driver in modern travel. Nearly 80%* of travelers are open to booking a dedicated ‘glowcation’, with treatments tailored to their individual skincare needs in pursuit of more purposeful, personalised wellbeing. B
