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Insight
2025 Booking.com Awards: Discover Top Travel Destinations
AMSTERDAM 27 JANUARY, 2025 - Booking.com, a global leader in connecting travelers to an unmatched selection of incredible accommodations, activities, and transportation options, including flights, car rentals, and taxis, is proud to announce the recipients of its 13th annual Traveller Review Awards.
Insight
5 Iconic Film Locations to Visit
For your next trip, why not see where your favourite movie or TV series was filmed? Film tourism is gaining in popularity every year and no wonder – a trip around the location of your favourite film is the ultimate movie experience! Here are five great options for journeys in the footsteps of your f
Insight
AI-Powered Travel Planning: Booking.com’s Smart Features Simplify Your Trip
AMSTERDAM, 30 October 2024 - Booking.com, one of the world’s leading digital travel platforms, is expanding its AI-powered features to deliver more tailored and time-saving solutions for travelers. With Smart Filter, Property Q&A, and Review Summaries, Booking.com continues to harness Generative AI
Insight
Black Friday Deals: Save on Travel This Holiday
Booking.com is continuing to make it easier (and more affordable) for everyone to experience the world with Black Friday deals across accommodations and attractions, helping connect millions of travelers with memorable travel experiences.
Insight
Booking.com’s New Sustainability Program: Guide for Accommodation Partners
AMSTERDAM, 28 October 2024 - Booking.com, one of the world’s leading digital travel platforms, has announced the latest evolution of the partner-focused facet of its sustainability program, putting the needs of accommodations front and center by testing an improved pathway to third-party certificati
Insight
Embrace Your Travel Alter-Ego with Booking.com
NEW YORK – FEBRUARY 2, 2024 – Booking.com, the global leader in connecting travelers with the widest choice of incredible places to stay, is launching a new ad campaign to show that you can “book whoever you want to be” on vacation. The campaign, featuring award-winning American actor, producer and
Insight
European Accommodation Outlook: Confidence vs Skill Gaps
AMSTERDAM, 2 July 2025 — Today, Booking.com, released the fifth edition of its European Accommodation Barometer, featuring insights from 1,160 travel accommodation executives across Europe on the current outlook, opportunities and challenges facing the industry.
Insight
European Hoteliers Rejoice: Highest Economic Optimism in Years
AMSTERDAM, 22 MAY 2024 – Buoyed by continued industry resilience, European hoteliers and holiday rental operators have expressed the highest level of economic optimism since 2022 in the latest edition of the European Accommodation Barometer.
Insight
European Travel Trends: Cautious Optimism in 2023
Business sentiment among European hoteliers and holiday rental operators remains strong as occupancy levels and prices have continued their increase over the past 12 months, with almost half (46%) anticipating that 2023 will be the year of highest revenue yet.
Insight
Global Travelers Struggle with Sustainable Choices
AMSTERDAM, 22 APRIL 2024 – Today, Booking.com releases new research, with insights gathered from more than 31,000 travelers across 34 countries and territories, exploring the latest consumer attitudes, priorities and influences related to sustainable travel. While the annual research reveals a conti