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Insight
European Accommodation Outlook: Confidence vs Skill Gaps
AMSTERDAM, 2 July 2025 — Today, Booking.com, released the fifth edition of its European Accommodation Barometer, featuring insights from 1,160 travel accommodation executives across Europe on the current outlook, opportunities and challenges facing the industry.
Insight
European Accommodation Trends 2026
Today, European tech and travel leader Booking.com released the sixth edition of its annual Accommodation Barometer, exploring the outlook, opportunities and challenges that are front of mind for accommodation professionals across Europe.
Insight
European Hoteliers Rejoice: Highest Economic Optimism in Years
AMSTERDAM, 22 MAY 2024 – Buoyed by continued industry resilience, European hoteliers and holiday rental operators have expressed the highest level of economic optimism since 2022 in the latest edition of the European Accommodation Barometer.
Insight
European Travel Trends: Cautious Optimism in 2023
Business sentiment among European hoteliers and holiday rental operators remains strong as occupancy levels and prices have continued their increase over the past 12 months, with almost half (46%) anticipating that 2023 will be the year of highest revenue yet.
Insight
Europe’s Best Christmas Markets to Explore
Europe hosts a huge number of Christmas markets and festive events each year. Some take place in mountain scenery, accompanied by powder-white snow, while others are held beneath festively decorated palm trees. No matter the climate, a Christmas market is the perfect opportunity to taste local speci
Insight
Summer Adventures on the Danube: Discover Budapest’s Party Capital
There is excitement in the air. Scraps of conversation in many different languages can be heard. With the first musical notes, the crowd begins to wave. A cry rises from thousands of throats. Sziget begins, and with it, Budapest’s summer party begins. .
Insight
Unlock Unbeatable Savings: Booking.com’s Black Friday Deals
Travel is top of mind for 2026, and Booking.com is making it easier than ever to turn those travel dreams into reality. Marking its most extensive Black Friday event to date, travelers can unlock unbeatable savings across six travel categories: accommodations, car rentals, attractions, airport trans
Insight
Volcanic Skincare Retreats: A Beauty Bucket List
From skincare rituals to restorative escapes, beauty and wellbeing are becoming a major driver in modern travel. Nearly 80%* of travelers are open to booking a dedicated ‘glowcation’, with treatments tailored to their individual skincare needs in pursuit of more purposeful, personalised wellbeing. B