Insight 10 Most Welcoming Cities to Visit in 2026 Whether it’s a bucket-list adventure or a much-needed break, travelers consistently look for destinations that offer memorable experiences, good value, and a warm, welcoming atmosphere. In fact, nearly half of travelers (45%*) say that places with friendly locals are a big attractor when deciding wh

Insight 2026’s Must-Visit Travel Destinations Revealed Booking.com’s annual Travel Predictions research* reveals that in 2026, travelers are designing trips as unique as they are– curating journeys that reflect exactly who they are, what they want, and what they love. Whether open to traveling with a potential romantic partner, co-worker or new friend t

Insight 6 Sustainable Destinations Shaping a Fairer Tourism Future This year’s World Tourism Day theme, Tourism and Sustainable Transformation, shines a light on the growing movement toward more thoughtful, responsible travel. As traveler attitudes evolve, so too does the understanding of what it means to make a positive impact. Booking.com’s 2025 Travel & Sustaina

Insight AI-Powered Travel Planning: Booking.com’s Smart Features Simplify Your Trip AMSTERDAM, 30 October 2024 - Booking.com, one of the world’s leading digital travel platforms, is expanding its AI-powered features to deliver more tailored and time-saving solutions for travelers. With Smart Filter, Property Q&A, and Review Summaries, Booking.com continues to harness Generative AI

Insight Best Foodie Souvenir Destinations Around the World Gone are the days of traveling just to stretch out on a sun lounger. Today, people want to experience everything a destination has to offer, from its unique way of life to its local delicacies. With over two thirds (68%)* of travelers saying they’d happily bring home stylish kitchenware or tasty pan

Insight Black Friday Deals: Save on Travel This Holiday Booking.com is continuing to make it easier (and more affordable) for everyone to experience the world with Black Friday deals across accommodations and attractions, helping connect millions of travelers with memorable travel experiences.

Insight Booking.com's AI Enhances Car Rentals with ChatGPT Integration Today, Booking.com has unveiled a range of new AI-driven innovations bringing customers a faster, more seamless car rental experience - just in time for the peak travel and road trip season.

Insight Booking.com’s New Sustainability Program: Guide for Accommodation Partners AMSTERDAM, 28 October 2024 - Booking.com, one of the world’s leading digital travel platforms, has announced the latest evolution of the partner-focused facet of its sustainability program, putting the needs of accommodations front and center by testing an improved pathway to third-party certificati

Insight Brits Embrace New Travel Trends This Summer Britain's summer holiday is getting a makeover. Nearly three quarters (71%)* of Brits are planning to visit somewhere they've never been before, according to Booking.com's Summer Getaway Report - and the data shows a nation hungry for new experiences and bigger adventures.

Insight Climate Uncertainty Shaping Travel Trends Booking.com’s 2026 Travel & Sustainability Report reveals a growing tension in travel decisions, with nearly three quarters of travelers globally saying they consider extreme weather risk when choosing both destination (74%) and timing (74%), and nearly one-third (31%) canceling a trip due to these

Insight Discover the Perfect September Equinox Destination The September equinox (this year falling on September 23) is more than a seasonal turning point. For centuries, cultures around the world have marked the equinox as a moment of balance, renewal and spiritual reflection, while astrologers view it as a significant shift in the cosmic calendar that sig

Insight Embrace Your Travel Alter-Ego with Booking.com NEW YORK – FEBRUARY 2, 2024 – Booking.com, the global leader in connecting travelers with the widest choice of incredible places to stay, is launching a new ad campaign to show that you can “book whoever you want to be” on vacation. The campaign, featuring award-winning American actor, producer and