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Insight
2026’s Must-Visit Travel Destinations Revealed
Booking.com’s annual Travel Predictions research* reveals that in 2026, travelers are designing trips as unique as they are– curating journeys that reflect exactly who they are, what they want, and what they love. Whether open to traveling with a potential romantic partner, co-worker or new friend t
Insight
AI-Powered Travel Planning: Booking.com’s Smart Features Simplify Your Trip
AMSTERDAM, 30 October 2024 - Booking.com, one of the world’s leading digital travel platforms, is expanding its AI-powered features to deliver more tailored and time-saving solutions for travelers. With Smart Filter, Property Q&A, and Review Summaries, Booking.com continues to harness Generative AI
Insight
Best Foodie Souvenir Destinations Around the World
Gone are the days of traveling just to stretch out on a sun lounger. Today, people want to experience everything a destination has to offer, from its unique way of life to its local delicacies. With over two thirds (68%)* of travelers saying they’d happily bring home stylish kitchenware or tasty pan
Insight
Black Friday Deals: Save on Travel This Holiday
Booking.com is continuing to make it easier (and more affordable) for everyone to experience the world with Black Friday deals across accommodations and attractions, helping connect millions of travelers with memorable travel experiences.
Insight
Booking.com's AI Enhances Car Rentals with ChatGPT Integration
Today, Booking.com has unveiled a range of new AI-driven innovations bringing customers a faster, more seamless car rental experience - just in time for the peak travel and road trip season.
Insight
Discover the Perfect September Equinox Destination
The September equinox (this year falling on September 23) is more than a seasonal turning point. For centuries, cultures around the world have marked the equinox as a moment of balance, renewal and spiritual reflection, while astrologers view it as a significant shift in the cosmic calendar that sig
Insight
Embrace Your Travel Alter-Ego with Booking.com
NEW YORK – FEBRUARY 2, 2024 – Booking.com, the global leader in connecting travelers with the widest choice of incredible places to stay, is launching a new ad campaign to show that you can “book whoever you want to be” on vacation. The campaign, featuring award-winning American actor, producer and
Insight
Global AI Sentiment Report Reveals Travel Tech Trends
AMSTERDAM, 23 JULY 2025 – Today, Booking.com released The Global AI Sentiment Report, drawing on insights from over 37,000 consumers across 33 markets to explore how people are using, trusting, and responding to AI in everyday life and travel. As both the public and private sectors accelerate invest
Insight
Jerusalem: A City of Mysteries and Miracles
Every Friday after sundown, the city empties out, public transport freezes and scores of families gather at the Western Wall. Every day the faithful wait for the return of the Messiah. They put aside every penny to be the first to be saved at the end of the world. It will begin right here in Jerusal
Insight
LGBTQ+ Travel Challenges and Strategies
AMSTERDAM, 11 JUNE 2024 - Building on its mission to make it easier for everyone to experience the world, Booking.com’s latest LGBTQ+ travel research reveals that travelers continue to face significant challenges. More than half (59%) of LGBTQ+ travelers have experienced discrimination when travelin
Insight
LGBTQ+ Travel Trends: Caution & Confidence in 2023
AMSTERDAM, 1 JUNE 2023: With a mission to make it easier for everyone to experience the world, regardless of who they love or how they identify, Booking.com’s most extensive LGBTQ+ travel research to date spotlights the steady progress, as well as the recent setbacks, for these communities when it c