Insight Discover the Perfect September Equinox Destination The September equinox (this year falling on September 23) is more than a seasonal turning point. For centuries, cultures around the world have marked the equinox as a moment of balance, renewal and spiritual reflection, while astrologers view it as a significant shift in the cosmic calendar that sig

Insight Discover Unique Stays: From Ryokans to Cave Hotels Across the world, some of the most memorable trips are defined not just by where you go, but by where you stay. With 89%* of travelers expressing interest in staying in alternative accommodation types beyond just hotels or resorts, demand is growing for stays that feel more rooted in local culture a

Insight Embrace Your Travel Alter-Ego with Booking.com NEW YORK – FEBRUARY 2, 2024 – Booking.com, the global leader in connecting travelers with the widest choice of incredible places to stay, is launching a new ad campaign to show that you can “book whoever you want to be” on vacation. The campaign, featuring award-winning American actor, producer and

Insight European Accommodation Trends 2026 Today, European tech and travel leader Booking.com released the sixth edition of its annual Accommodation Barometer, exploring the outlook, opportunities and challenges that are front of mind for accommodation professionals across Europe.

Insight Experience Hollywood-Styled Route 66 Road Trip NEW YORK, May 4, 2026 – Start the engine. Cue the playlist. Booking.com, the Official Travel Partner of the Route 66 Centennial, is offering a road trip experience this spring that puts travelers behind the wheel of a movie-inspired classic car. This once-in-a-lifetime opportunity arrives as road tr

Insight Exploring COMO Le Montrachet: A Dialogue on Design and Tradition I remember arriving here and seeing Puligny-Montrachet’s square for the first time — the Place des Marronniers. I had this feeling of clarity – the simple, grand simplicity of the shape. It wasn’t higgledy-piggledy, like the squares you find in other French villages, but open, almost minimalist, and

Insight Foodie’s Guide: How Culinary Experiences Shape Your Holiday Home Stay SYDNEY, 24 SEPTEMBER 2025 - Booking.com's 'Taste of Home Asia Pacific' research reveals that food is playing a central role in shaping the holiday home experience in 2025. Travelers across the region are increasingly selecting holiday homes that offer accessibility and freedom to dine, host and/or c

Insight Gen.Voyage! Reveals Insights on Intergenerational Travel in Asia Pacific SINGAPORE, 16 SEPTEMBER, 2024 - Today, Booking.com unveiled its Gen.Voyage! research on intergenerational travel in Asia Pacific (APAC) showcasing insights garnered from over 8,000 travellers across 11 markets and territories in the region. The research, the first of its kind in APAC, examines the p

Insight Global AI Sentiment Report Reveals Travel Tech Trends AMSTERDAM, 23 JULY 2025 – Today, Booking.com released The Global AI Sentiment Report, drawing on insights from over 37,000 consumers across 33 markets to explore how people are using, trusting, and responding to AI in everyday life and travel. As both the public and private sectors accelerate invest

Insight Global Travelers Struggle with Sustainable Choices AMSTERDAM, 22 APRIL 2024 – Today, Booking.com releases new research, with insights gathered from more than 31,000 travelers across 34 countries and territories, exploring the latest consumer attitudes, priorities and influences related to sustainable travel. While the annual research reveals a conti

Insight LGBTQ+ Business Travelers' Challenges Unveiled With the global business travel market projected to reach $2.4 trillion by 2031*, new Booking.com research highlights a gap between growing business travel demand and LGBTQ+ traveler confidence.

Insight LGBTQ+ Travel Challenges and Strategies AMSTERDAM, 11 JUNE 2024 - Building on its mission to make it easier for everyone to experience the world, Booking.com’s latest LGBTQ+ travel research reveals that travelers continue to face significant challenges. More than half (59%) of LGBTQ+ travelers have experienced discrimination when travelin