Insight 6 Sustainable Destinations Shaping a Fairer Tourism Future This year’s World Tourism Day theme, Tourism and Sustainable Transformation, shines a light on the growing movement toward more thoughtful, responsible travel. As traveler attitudes evolve, so too does the understanding of what it means to make a positive impact. Booking.com’s 2025 Travel & Sustaina
Insight Booking.com’s New Sustainability Program: Guide for Accommodation Partners AMSTERDAM, 28 October 2024 - Booking.com, one of the world’s leading digital travel platforms, has announced the latest evolution of the partner-focused facet of its sustainability program, putting the needs of accommodations front and center by testing an improved pathway to third-party certificati
Insight Bordeaux Wine Region: A Guide to the World’s Most Famous Viticulture Ask a roomful of wine connoisseurs to name the world’s most famous wine region and nine out of ten will likely point you towards Bordeaux.
Insight Climate Uncertainty Shaping Travel Trends Booking.com’s 2026 Travel & Sustainability Report reveals a growing tension in travel decisions, with nearly three quarters of travelers globally saying they consider extreme weather risk when choosing both destination (74%) and timing (74%), and nearly one-third (31%) canceling a trip due to these
Insight Discover the Perfect September Equinox Destination The September equinox (this year falling on September 23) is more than a seasonal turning point. For centuries, cultures around the world have marked the equinox as a moment of balance, renewal and spiritual reflection, while astrologers view it as a significant shift in the cosmic calendar that sig
Insight Discovering COMO Parrot Cay: An Expert’s Eye on the Caribbean For a small island, COMO Parrot Cay is home to a wide variety of beautiful natural habitats. Its western shores are bordered by immaculate beaches and clear blue seas; if you walk to the edge of the sand and look into the distance, you’ll see the colours shift at the shelf edge, where the turquoise
Insight European Accommodation Trends 2026 Today, European tech and travel leader Booking.com released the sixth edition of its annual Accommodation Barometer, exploring the outlook, opportunities and challenges that are front of mind for accommodation professionals across Europe.
Insight Global Travelers Struggle with Sustainable Choices AMSTERDAM, 22 APRIL 2024 – Today, Booking.com releases new research, with insights gathered from more than 31,000 travelers across 34 countries and territories, exploring the latest consumer attitudes, priorities and influences related to sustainable travel. While the annual research reveals a conti
Insight Sustainable Travel Paradox: What Generations Really Do AMSTERDAM, 20 APRIL 2026 - Today Booking.com released its 11th annual research report into consumer attitudes and understanding of the social and environmental impact of travel. With insights from 32,500 travelers across 35 markets globally, this year’s research highlights a generational paradox. Wh
Insight Travel Responsibly: How Global Awareness Affects Destinations AMSTERDAM, 22 APRIL 2025 – Today Booking.com released the 10th edition of its annual research exploring consumer attitudes and intentions with regards to the social and ecological impact of travel. With insights from 32,000 travelers in 34 countries, and amid growing discussion of the impact of tour
Insight Unlock Unbeatable Savings: Booking.com’s Black Friday Deals Travel is top of mind for 2026, and Booking.com is making it easier than ever to turn those travel dreams into reality. Marking its most extensive Black Friday event to date, travelers can unlock unbeatable savings across six travel categories: accommodations, car rentals, attractions, airport trans
